Performance Horizon can now predict campaign results for its affiliates & partners

Performance Horizon can now predict campaign results for its affiliates & partners

UK-based firm says this machine learning-based capability is the first for this kind of platform.

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers.

This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for an affiliate/partner platform.

Using historical data from at least 30 days of a campaign, the seven-year-old platform selects one of five different prediction models as the most appropriate for each client.

In addition to predicting sales and commissions based on a current campaign, founder and CTO Peter Cheyne told me, the new predictive capability can also detect anomalies that could show something unusual is affecting performance. During an alpha test over the last two weeks, he said, the predictions “hit the nail on the head” 93 percent of the time.

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